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22 September 2026

Are Middle Eastern PR Professionals Activists?

The provided academic text by Steven Carl Smith examines the emerging role of PR activism and critical public relations within the Middle East. Through a quantitative survey of 233 practitioners, the research explores how social media serves as a platform for managing organisation-public relationships amidst regional restrictions on free speech. The findings highlight key factors such as persuasion, advocacy, and cultural sensitivity, suggesting that professionals are increasingly navigating social issues like gender equality and youth employment.

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