Trump’s Super Intelligence rename is branding, not a new safety law
1 October 2026 · LinkedIn · 19 min 9 sec
A perspective on the difference between AI policy branding and substantive safety rules.
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Based on one source: Steven Smith’s article, “Trump’s Super Intelligence rename is branding, not a new safety law”.
The discussion examines a United States executive order described in the source as substituting official references to “artificial intelligence” with “super intelligence”. It considers the directive as a terminological update and branding strategy rather than a binding safety statute, alongside potential legislative changes.
The episode also explores a voluntary industry accord emphasising self-regulation and the communication challenges for international corporations operating across jurisdictions that continue to use traditional AI terminology, including the European Union and Gulf states. It asks how companies can tailor their messaging to diverse regional standards and regulatory frameworks.
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