The Journal

Essays on strategic communication, AI & leadership.

A growing archive of writing exploring how organisations, leaders, and societies communicate with intent, integrity, and cultural depth in a transforming world.

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Featured Editorial

5 Lessons on Strategic Communication Leadership from Saudi Arabia's Transformation

Five lessons from doctoral research into how strategic-communication leaders in Saudi Arabia navigate transformation, culture, technology, and trust under Vision 2030.

June 20269 min read

Featured Editorial

What Saudi Arabia Can Teach the World About Strategic Communication Leadership

For decades, strategic communication leadership has been shaped by Western models. Research into practitioners within Saudi Arabia's publicly listed organisations suggests it may be more contextual, relational, and culturally embedded than many existing frameworks assume.

20269 min read

Featured Editorial

Letter from Saudi Arabia 2026

A reflection for CIPR International on practising public relations in Saudi Arabia — navigating culture, regulation, and the strategic opportunities of Vision 2030.

202610 min read

AI & Practice

Embracing AI: The Urgent Need to Upskill In-House Strategic Communication Practitioners

Why in-house communication teams must move beyond curiosity and build a deliberate, disciplined relationship with AI — before the discipline is reshaped without them.

20248 min read

AI & Brand

Dialogues with Digital DNA: The New Frontier of AI Brand Personas

AI brand personas are no longer a novelty — they are becoming the connective tissue between organisations, audiences, and meaning. A new frontier for strategic communication.

20249 min read