The Journal

Essays on strategic communication, AI & leadership.

A growing archive of writing exploring how organisations, leaders, and societies communicate with intent, integrity, and cultural depth in a transforming world.

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Featured Editorial

Letter from Saudi Arabia 2026

A reflection for CIPR International on practising public relations in Saudi Arabia — navigating culture, regulation, and the strategic opportunities of Vision 2030.

202610 min read

AI & Practice

Embracing AI: The Urgent Need to Upskill In-House Strategic Communication Practitioners

Why in-house communication teams must move beyond curiosity and build a deliberate, disciplined relationship with AI — before the discipline is reshaped without them.

20248 min read

AI & Brand

Dialogues with Digital DNA: The New Frontier of AI Brand Personas

AI brand personas are no longer a novelty — they are becoming the connective tissue between organisations, audiences, and meaning. A new frontier for strategic communication.

20249 min read