Metamodernism: Oscillation as a Leadership Practice

Presented on 5 June 2026 at the 2026 International Communication Association (ICA) Conference in Cape Town, South Africa.

This second presentation contributed to discussions on metamodern public relations by examining oscillation as a leadership practice. The research explored how strategic communication leaders navigate competing demands, tensions, and uncertainties during periods of transformation, highlighting the importance of balancing tradition and change, local legitimacy and global engagement, and organisational priorities with societal expectations.